French born Marant was destined for a career in fashion as her German mother was the director of Elite model agency. Originally harbouring dreams of becoming a vet, she launched her fashion career in 1990 with Twen, a knitwear collection, collaborating with her mother.
Having studied at Studio Bergot, the Paris fashion college, she set up her studio in 1994 in the Marais district and opened her first store in the Bastille district in 1998. Known for her star ‘i’ logo she launched a more accessibly priced line ‘Etoile’ in 1999. Her high street collection for H&M, originally showcased in Paris in September, launches in London on 14 November.
Marant is her own muse and of her collection for H&M she says, “I realised that the best thing to do for H&M would be the pieces that I love the most”. She says, “I always wear a t-shirt. And most of the time I wear a sweatshirt.”
Her rock’n’roll, relaxed handwriting is often seen on models including Kate Moss, Alexa Chung, Miranda Kerr and Elle Macpherson.
Isabel Marant for H&M will include an exclusive menswear collection. The launch event in Paris was a sell-out and is expected to be one of the fastest-selling H&M collaborative collections since the start of the initiative in London.