Victoria’s Secret’s 2013 show aired on American television channel CBS on Tuesday, 10 December. Sales topped $6.12billion last year, easily justifying the $12million it costs to produce the spectacular annual show. Last year the show drew a viewership of 9.3 million as it was screened in 185 countries worldwide.
Six themes were showcased: ‘British Invasion’, ‘Birds of Paradise’, ‘PINK Network’, ‘Parisian Nights’, ‘Shipwrecked’ and ‘Snow Angels’.
British fashion editor, Sophia Nephititou is the stylist for the aspirational brand, with London cobbler Nicolas Kirkwood’s stilettos, a firm favourite of the Angels. This year’s ‘Royal fantasy bra’ was designed by jeweler Mouawad. Previous years have seen Angels Miranda Kerr, Gisele Bundchen and Adriana Lima wearing the covetable bra.
Adriana Lima is a Brazilian actress and model and has been a Victoria Secret Angel since 2000.
‘Model of the Year 2012’, Cara Delevingne made her second appearance for the brand in this year’s show.
Taylor Swift headlined the entertainment at the 2013 show. She was supported in serenading the angelic models by Neon Jungle, Fall Out Boy and A Great Big World.
What sets Victoria’s Secret apart from its competition in the lingerie industry is the superior customer experience. It starts outside the store with the exceptional window displays showcasing merchandise from previous shows. A red carpet welcome awaits the customer at the entrance. The beautiful interior, superb merchandise and inviting fitting rooms are complimented by friendly, informed staff. Customers trust the brand and easily pay a little more as Victoria’s Secret make their lingerie purchases feel like investments.