Hot on the heels of their 2012 collaboration with French basics brand Comptoir des Cottoniers, Uniqlo has done it again. Available in Paris since November 2013; their Ines de la Fressange Paris range is set to be ‘pret-a-porter’ in London from mid March 2014.
An international top model since 1975, Ines became the muse for Lagerfeld, modelling regularly for Chanel from 1983 to 1990. She has been the brand ambassador for luxury shoemaker Roger Vivier for the last decade and is part of the L’Oreal “Dream Team.” Her French style guide “La Parisienne” published in 2010, became a bestseller available in 17 languages.
Ines says, “After many years in the fashion business I learned a few things, and my wish is to give back a part of my experience in order to help women, such as the trick to mix casual and sophisticated for instance. Everything can be mixed in an easy way and worn at the office and on the weekend.”
Uniqlo Design Director Naoki Takizawa said, “We talked regularly with Ines and exchanged views on a number of subjects including fabrics, design and fitting. Ines’ own lifestyle and approach to fashion closely mirror Uniqlo’s LifeWear and I am very pleased to be launching the new line that we have created together.”
LifeWear aims to promote comfort, allowing customers to create their own style. With her attitude of ‘laissez-faire’ and clearly ‘bien dans sa peau’, Ines’ collaboration with Uniqlo brings us a fun, wearable and affordable collection. French chic is available at uniqlo.com/uk.