The launch of .london on April 29 confirms the growing power of London as a global city “brand”. Following in the footsteps of Berlin and Vienna, this will make London the third city ahead of New York and Paris, to launch its own web domains.
The mayor of London, Boris Johnson said,”It is hard to imagine that 25 years ago few of us had heard of the internet. Now we take it for granted: watching films on demand and buying weekly groceries.”
Johnson’s open letter in the Evening Standard newspaper, who made history by becoming the first business to adopt the new “Dot London” website name, was signed by 40 prominent figures from culture, business and charity. Johnson said, “Twenty five years ago it was about connecting computer networks. Today it is about connecting with people, communities and customers – and being relevant to them.”
From 29 April London businesses that until now defined their online presence with internet domains ending in .co.uk and .com, will have the opportunity to choose the .london domain. Web addresses are expected to go live by late August or the beginning of September and will cost from £40 per year.
An initial three month “grace period” will prioritise London-based applicants over those from outside the capital, when applying for the same name.
For information about Dot London go to http://www.dotlondondomains.london.