Launching the first UK branch of American Eagle at Westfield London, Executive Vice President Simon Nankervis said, “The brand’s changed since 2011 and we’ve moved from being a US retailer to a global retailer.”
American Eagle Westfield London (photo – worklondonstyle)
Launching in time for Christmas.
With more than 1,000 stores in the US and annual sales of $3,3billion, American Eagle is best known for its denim.
Denim (photo – worklondonstyle)
Nankervis said, “Our ranges will be differentiated because the guy in London wears his jeans tighter and the girls [follow] trends a lot quicker because of the proximity to Europe. It will be closer to what we do in New York than Middle America.”
The first UK store at Westfield London (photo – worklondonstyle)
The opening at Westfield London will be followed by another 10,000sq ft store over two floors, on the upper level at Westfield Stratford on Saturday. From next Wednesday Bluewater shoppers will be able to visit their own local store.
