Monthly Archives: January 2015

Nothing To Wear- Find Your Signature Style

An impression is formed of you within the first 45 seconds of meeting. Your style defines your life. You feel the way you look. Is your style holding you back? Does it influence your self confidence, costing you promotions, money and love?

Change your Look, Change your Life. (photo - worklondonstyle)

Change your Look, Change your Life. (photo – worklondonstyle)

Two things make you different: how you see the world and how the world sees you.

I know how going though the different phases of life can erode your sense of style. Having worked as a television news anchor, university lecturer and senior corporate manager, I now spend my time helping women succeed in their own businesses and careers. I teach my clients to take the doubt out of dressing by learning style strategies.

Owning Oxford Street

Owning Oxford Street

My clients continue to inspire me as I help them look slimmer, taller and younger. Style is about self-knowledge and attainable aspirations, investment and return.

Attending a conference in Kensington, London.

Attending a conference in Kensington, London.

I believe we are born with an innate sense of style but sometimes life gets in the way. Your busy schedule and the many roles you play leave little time for strategy planning on the image front. Every wardrobe contains it’s fair share of fashion mistakes, clashing colours and styles, impulse buys and disappointments.

Invest in yourself. When you do, you will wake up ready to conquer the world each day.“Change your Look; Change your Life.” – Engela Minshull

You Are The Brand!


Start Your Own Business

You just spent another holiday season tied to your desk and your career is not turning out quite the way you had envisaged.

Do you dream of owning your own business? Are you sharing all your best business ideas with your friends and frustrated that you just don’t know how to start? Get started now!


1. Test The Waters
Use your social network to find 10 potential clients. Posting in facebook groups can help you learn more about the best fit for your ideas. A small test run will reveal what your ideal client is looking for.

Start an Etsy store to do a small product launch. You’ll quickly see whether the market is ready for your product offer.

Write Your Business Plan (photo- worklondonstyle)

Write Your Business Plan (photo – worklondonstyle)

2. Hatch A Plan
Employ the Business Model Canvas tool to assist in writing a one page business plan. Ideally your plan will include an assessment of your ideal client(target market), your price points and packages, your marketing plan,  the competition and points of differentiation.

Create a Life You Don't Need a Vacation From

Create a Life You Don’t Need a Vacation From

3. Give To Get
Create some free offers to build a list of potential customers. Give away your best stuff. Nobody is going to buy if the sample is not irresistible. When you honour your potential customer in this way, they will assume that what they will be buying is even better that what you are offering for free.

4. Get Visible
Step away from your laptop. Get your first client. Nobody is in business until someone buys something.

You need feedback from your target market. If needed, run a special offer to test your assumptions about your ideal service or product.

Speak to your tribe on Instagram, Tumblr and Pinterest. Start a vlog.

5.  Tools Of The Trade
Don’t break the bank. Limit your start-up costs. Build a website on WordPress or Squarespace. Manage your mailing list with Aweber or MailChimp.

Use free online tools like Canva and Monogram It to design a logo and pictures with product info.

Get registered with one of many shopping-cart tools like PayPal. Google analytics will let you monitor traffic to see what’s working on your site.

Celebrate Your Success. (photo - worklondonstyle)

Celebrate Your Success. (photo – Wendy K Yalom)

6. Manage The Money
Open a separate business account to help you keep on top of your budget and revenue. Celebrate your success.

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