Category Archives: key trends

Utility at Anya Hindmarch


Witty form meets function as the Anya Hindmarch Spring/Summer ’16 collection explores pattern and abstraction.

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Utility – satisfaction experienced by the consumer of a good. Hindmarch Spring/Summer ’16. (photo – worklondonstyle)

A long time admirer of the Lucienne and Robin Day consultancy team’s 25 year designs for The John Lewis Partnership and the iconic John Lewis logo created by Hans Schelger, Anya celebrates their inspiration in this limited edition installation.

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Artful incorporation of the John Lewis logo. (photo – worklondonstyle)

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The Anya Hindmarch installation at Peter Jones. (photo -worklondonstyle)

Hindmarch is the only accessories designer to hold an on-schedule London Fashion Week show. Recent show highlights incorporated a 120-strong male choir, a giant mirrored kaleidoscopic set and floating models.

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Light bulb Bathurst satchel and scarf. (photo -worklondonstyle)

Anya Hindmarch is known for collections that marry cutting-edge craftsmanship with wit and creativity.

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Eloise and Jen welcome guests to the interactive installation at Peter Jones. (photo -worklondonstyle)

Brand You – Preparing For Success


When I was invited to be the keynote speaker for International Women’s Day, I decided to take a look at the strategies that have propelled me to success in key industries.  I spoke about the power of the individual: investment and return, self knowledge and attainable aspirations. You can see this special training video here

Delivering the keynote speech for International Women's Day at Carnegie Room. (photo - worklondonstyle)

Delivering the keynote speech for International Women’s Day at Carnegie Room. (photo – worklondonstyle)

With Aprils Dawn and Dr. Diepiriye Kuku-Siemons (photo - worklondonstyle)

With Aprils Dawn and Dr. Diepiriye Kuku-Siemons (photo – worklondonstyle)

 

Nothing To Wear- Find Your Signature Style


An impression is formed of you within the first 45 seconds of meeting. Your style defines your life. You feel the way you look. Is your style holding you back? Does it influence your self confidence, costing you promotions, money and love?

Change your Look, Change your Life. (photo - worklondonstyle)

Change your Look, Change your Life. (photo – worklondonstyle)

Two things make you different: how you see the world and how the world sees you.

I know how going though the different phases of life can erode your sense of style. Having worked as a television news anchor, university lecturer and senior corporate manager, I now spend my time helping women succeed in their own businesses and careers. I teach my clients to take the doubt out of dressing by learning style strategies.

Owning Oxford Street

Owning Oxford Street

My clients continue to inspire me as I help them look slimmer, taller and younger. Style is about self-knowledge and attainable aspirations, investment and return.

Attending a conference in Kensington, London.

Attending a conference in Kensington, London.

I believe we are born with an innate sense of style but sometimes life gets in the way. Your busy schedule and the many roles you play leave little time for strategy planning on the image front. Every wardrobe contains it’s fair share of fashion mistakes, clashing colours and styles, impulse buys and disappointments.

Invest in yourself. When you do, you will wake up ready to conquer the world each day.“Change your Look; Change your Life.” – Engela Minshull

You Are The Brand!

 

Start Your Own Business


You just spent another holiday season tied to your desk and your career is not turning out quite the way you had envisaged.

Do you dream of owning your own business? Are you sharing all your best business ideas with your friends and frustrated that you just don’t know how to start? Get started now!

MASTER THE BASICS

1. Test The Waters
Use your social network to find 10 potential clients. Posting in facebook groups can help you learn more about the best fit for your ideas. A small test run will reveal what your ideal client is looking for.

Start an Etsy store to do a small product launch. You’ll quickly see whether the market is ready for your product offer.

Write Your Business Plan (photo- worklondonstyle)

Write Your Business Plan (photo – worklondonstyle)

2. Hatch A Plan
Employ the Business Model Canvas tool to assist in writing a one page business plan. Ideally your plan will include an assessment of your ideal client(target market), your price points and packages, your marketing plan,  the competition and points of differentiation.

Create a Life You Don't Need a Vacation From

Create a Life You Don’t Need a Vacation From

3. Give To Get
Create some free offers to build a list of potential customers. Give away your best stuff. Nobody is going to buy if the sample is not irresistible. When you honour your potential customer in this way, they will assume that what they will be buying is even better that what you are offering for free.

4. Get Visible
Step away from your laptop. Get your first client. Nobody is in business until someone buys something.

You need feedback from your target market. If needed, run a special offer to test your assumptions about your ideal service or product.

Speak to your tribe on Instagram, Tumblr and Pinterest. Start a vlog.

5.  Tools Of The Trade
Don’t break the bank. Limit your start-up costs. Build a website on WordPress or Squarespace. Manage your mailing list with Aweber or MailChimp.

Use free online tools like Canva and Monogram It to design a logo and pictures with product info.

Get registered with one of many shopping-cart tools like PayPal. Google analytics will let you monitor traffic to see what’s working on your site.

Celebrate Your Success. (photo - worklondonstyle)

Celebrate Your Success. (photo – Wendy K Yalom)

6. Manage The Money
Open a separate business account to help you keep on top of your budget and revenue. Celebrate your success.

Read More http://www.engelaminshull.com

The Eagle has Landed – American Eagle at Westfield London


Launching the first UK branch of American Eagle at Westfield London, Executive Vice President Simon Nankervis said, “The brand’s changed since 2011 and we’ve moved from being a US retailer to a global retailer.”

American Eagle Westfield London (photo - worklondonstyle)

American Eagle Westfield London (photo – worklondonstyle)

Launching in time for Christmas.

Launching in time for Christmas.

With more than 1,000 stores in the US and annual sales of $3,3billion, American Eagle is best known for its denim.

Denim (photo - worklondonstyle)

Denim (photo – worklondonstyle)

Nankervis said, “Our ranges will be differentiated because the guy in London wears his jeans tighter and the girls [follow] trends a lot quicker because of the proximity to Europe. It will be closer to what we do in New York than Middle America.”

The first UK store at Westfield London (photo - worklondonstyle)

The first UK store at Westfield London (photo – worklondonstyle)

The opening at Westfield London will be followed by another 10,000sq ft store over two floors, on the upper level at Westfield Stratford on Saturday. From next Wednesday Bluewater shoppers will be able to visit their own local store.

Fabulous at Forty: Diane Von Furstenberg Wrapping Up At Galeries Lafayette.


Following on from her “Journey of a Dress” retrospective in Los Angeles, Diane Von Furstenberg will continue celebrating four decades of her iconic wrap dress by taking over 12 windows and the main entrance at Galeries Lafayette’s Paris Flagship store from September 3 to 30. She will present a capsule collection of 12 dresses in 6 heritage prints as well as bags and a selection of small leather goods.

Diane in her office  situated in the famous meat packing district in New York.

Diane in her office situated in the famous meat-packing district in New York.

From 25th of August, Diane will feature in an advertising campaign shot by Jean-Paul Goude. She is expected to attend an event at the store in late September to coincide with Paris Fashion Week.

Diane as she is set to appear in the campaign for Galleries Lafayette's  Autumn theme "Pop'timisme." (photo - Jean-Paul Goude)

Diane as she is set to appear in the campaign for Galeries Lafayette’s Autumn theme “Pop’timisme.” (photo – Jean-Paul Goude)

Diane launched her first line at 22 and the wrap dress based on a ballerina wrap at 26. She was motivated by the drive for independence and said, “I didn’t know what I wanted to do, but I always knew the women I wanted to be.”

Diane modelling the iconic wrap dress.

Diane modelling the iconic wrap dress.

Her dresses have been worn by the rich and famous for their style, iconic prints and comfort and are favoured by the Duchess of Cambridge. A dress from her 1975-1976 collection has been immortalised at The Costume Institute at The Metropolitan Museum of Art.

The Duchess of Cambridge in DvF.

The Duchess of Cambridge in DvF. (photo – Getty)

An early adopter of new technology, Von Furstenberg has designed a range of eyewear for Google Glass.

Diane Von Furstemberg for Google Glass.

Diane Von Furstemberg for Google Glass.

Diane had her term as President of the Council of Fashion Designers of America extended through to 2016. CFDA CEO Steven Kolb said, “The board’s unanimous decision to ask Diane to stay on as president is testament to the great growth the CFDA has had under her leadership.”

Autumn/Winter 2014

Autumn/Winter 2014 (photo – Getty)

Autumn/Winter 2014

Autumn/Winter 2014 (photo – Getty)

Michael Hertz who previously worked with Bally, has been hired as Artistic Director to assist in promotion and design of ready-to-wear, accessories, aesthetic of stores and advertising campaigns.

Michael Hertz new Artistic Director at DvF.  (photo - Getty)

Michael Hertz new Artistic Director at DvF. (photo – Getty)

Diane Von Furstenberg and models celebrate the 40th anniversary of the DVF wrap dress. (photo - Getty)

Diane Von Furstenberg and models celebrate the 40th anniversary of the DVF wrap dress. (photo – Getty)

Her book “The Woman I Wanted to Be” will be available from Autumn.

Health And Wealth – Herbalife’s Winning Formula Against Obesity And Unemployment.


The most prominent International Nutrition company  Herbalife, is making strides against the war on obesity and unemployment  with unprecedented growth seen in the UK market. Herbalife won three categories at the annual Direct Selling Association (DSA) Awards. Daniel Spiller, a former pro-footballer, won the UK Top Direct Seller of the Year Award. He joined Herbalife in 2012 after friends recommended he try the products. Spiller says; “Once I found out some of the top athletes were using the products, I decided I would try them out.”

Daniel Spiller, winner of the UK DSA  Direct Marketer of the Year Award. (photo - worklondonstyle)

Daniel Spiller, winner of the UK DSA Direct Marketer of the Year Award. (photo – worklondonstyle)

Herbalife has sponsored some of the top footballers in the world including LA Galaxy and David Beckham, Lionel Messi and currently, Christiano Ronaldo, 2x winner of the FIFA Ballon D’or.

Christiano Renaldo (photo-Herbalife)

Christiano Ronaldo (photo-Herbalife)

worklondonstyle visiting the Herbalife corporate head-office in Uxbridge.

worklondonstyle visiting the Herbalife Corporate head-office in Uxbridge.

Victoria Evans won Young Entrepreneur of the Year. Linda Mills, Director of the Direct Selling Association says; “Victoria has built a very successful direct selling business at the age of just 25. What’s even more impressive is that she’s done this while studying for a degree, supplementing the cost of her course with direct selling’.

Victoria Evens

Victoria Evans (photo- Herbalife)

Gavin Aley, Senior Director UK, Ireland and Iceland won the Direct Selling Leadership Award. Linda Mills said, “Gavin has lead Herbalife through an unprecedented period of growth over the past three years”.

Renaldo

Ronaldo using Herbalife nutrition. (photo-Herbalife)

Founded by Mark Hughes in California in 1980, Herbalife, listed on the New York Stock Exchange, is one of the largest direct selling companies in the world. More than 3 million independent Herbalife partners generated sales in excess of $7 billion in 2013. Herbalife offers a range of science based weight management products, nutritional supplements and personal care products intended to support a healthy, active lifestyle.

My morning routine. Healthy shake and quick weights workout. (photo- worklondonstyle)

My morning routine. Healthy shake and quick weights workout. (photo- worklondonstyle)

Herbalife partners coach customers in reaching optimum health goals through a proven method of direct selling known as use, wear, talk. Herbalife UK celebrated 30 years of success at Wembley Arena in June.

If you are looking for financial independence or to achieve your health and weight loss goals; contact me at engelaminshull@gmail.com.