Tag Archives: Cara Delevingne

Phoebe Philo – Sneaking Into Work.


Paris born Phoebe Philo, creative director at Celine, received and OBE in the Queen’s New Year’s Honours list. With fashion’s current emphasis on menswear, Phoebe is leading the way to comfort.

Phone Philo received and OBE in the New Year's Honours.

Phoebe Philo received and OBE in the New Year’s Honours. (photo-Getty)

Dressed for speed in Nike Air Max for and interview with Vogue. ( photo - David Sims

Dressed for speed in Nike Air Max during an interview with Vogue. ( photo – David Sims)

Phoebe, already credited for spiking sales of New Balance 620’s and Nike Air Max, wore Stan Smith sneakers during Paris Fashion Week last year.

Marc Jacobs sported the trainers at the British Fashion Awards, whilst other supporters include Gisele Bundchen, Rita Ora, Cara Delevingne and Kate Moss.

Philo sporting Stan Smith Adidas Originals. (photo -Pinterest)

Philo sporting Stan Smith Adidas Originals. (photo – Pinterest)

The trainers named after US tennis player, Stan Smith who won Wimbledon men’s singles in 1972, had a fashion hey day in the 90’s. More than 22million pairs were sold.

Stan Smith Adidas Originals. (photo - Adidas)

Stan Smith Adidas Originals. (photo – Adidas)

Adidas Stan Smith Originals will be available in the UK from middle January 2014 at £67 per pair.

Adidas photographed by Bella Howard.

Adidas photographed by Bella Howard.

Mulberry – The Delevingne Factor


British handbag and clothing brand Mulberry has set its sights on international expansion. Established by Roger Saul in Somerset in the south west of England in 1971, Mulberry has built a reputation on its dedication to craftsmanship and tradition. This balanced with a nose for high fashion and practicality has ensured it cult status when it launched the now iconic Bayswater in 2002. Named after the leafy West London neighbourhood, it was originally available in Oak, Chocolate and Black. Its success has seen new colours and finishes sent down the catwalk year on year.

The Mulberry Bayswater (photo - worklondonstyle)

The Mulberry Bayswater (photo – worklondonstyle)

With 123 stores and a market cap of £604m The Rookery, Mulberry’s original factory, could not meet demand. The second factory in Somerset has been completed and will run to full capacity by mid 2014. The Rookery has been the only leather goods factory of its size in the UK.

The Bayswater requires 12sq ft of leather. (photo -Mulberry)

The Bayswater requires 12sq ft of leather. (photo -Mulberry)

Bags are designed in the London studio. The entire process from pattern making and prototyping to fine tuning can take up to 28 weeks. Considering material qualities, it takes one skin to make one handbag. The Bayswater requires 12sq ft of leather. All off-cuts are used in smaller projects and recycled. Bags are handmade. Cutting, skiving, handle making, splitting, spraying, inking, ironing, stitching and folding are overseen by largely locally sourced and trained craftspeople.

The launch of the Alexa, named after British model, TV presenter and style icon, Alexa Chung, drew A-list stars to Mulberry’s catwalk shows. The design is derived from the Elkington, Mulberry’s Classic men’s briefcase.

Alexa Chung with the Alexa bag and the original Elkington which inspired it. (photo -Mulberry)

Alexa Chung with the Alexa bag and the original Elkington which inspired it. (photo -Mulberry)

American singer Lana Del Rey inspired the Del Rey bag featured in the 2012 Autumn/Winter campaign. Cara Delevingne, British model of the year for 2012 is the current face of the brand.

Mulberry launched the Cara Delevingne range at Claridge’s in London on 16 February 2014. It is hoping to revive it’s flagging bag sales; drawing on the model’s millions of international followers.

Cara Delevingne photographed by renowned British photographer Tim Walker (photo - Mulberry)

Cara Delevingne photographed by renowned British photographer Tim Walker (photo – Mulberry)

Chief executive Bruno Guillon has said plans to open 15 new stores were on track. A flagship store is set to open on Paris’ Rue Saint-Honore in 2014.

Guillon has repositioned Mulberry from an affordable to a luxury brand, with 36% of sales derived from bags priced over £1000 compared to 4% in 2012. Creative director, Emma Hill’s departure has left room for new direction.

Vintage Mulberry - The Roxanne. ( photo - worklondonstyle)

Vintage Mulberry – The Roxanne. ( photo – worklondonstyle)

Investment in prominent tourist destinations such as Asia and North America saw pre-tax profits down by 28% to £7.2 million, in the six months to 30 September. Revenues were up 2.1% to £78.1m with like-for-like growth of 4%. International retail sales were up 29%.

Research has shown that Asia Pacific is posed to be the biggest market for luxury goods by 2018. In readiness for the harvest, now is the time to invest. It is a costly process, but with the local market close to saturation, the promise of rich pickings may well justify investment in multinational expansion.

The Cara Delevingne backpack. (photo-Reuters)

The Cara Delevingne backpack. (photo-Reuters)

The Victoria’s Secret Fashion Show.


Victoria’s Secret’s 2013 show aired on American television channel CBS on Tuesday, 10 December. Sales topped $6.12billion last year, easily justifying the $12million it costs to produce the spectacular annual show. Last year the show drew a viewership of 9.3 million as it was screened in 185 countries worldwide.

Six themes were showcased: ‘British Invasion’, ‘Birds of Paradise’, ‘PINK Network’, ‘Parisian Nights’, ‘Shipwrecked’ and ‘Snow Angels’.

South African born Victoria's Secret Angel, Candice Swanepoel wearing this year's 'fantasy bra' valued at $10 million. (photo - Victoria's Secret)

South African born Victoria’s Secret Angel, Candice Swanepoel wearing this year’s ‘fantasy bra’ valued at $10 million. (photo – Victoria’s Secret)

British fashion editor, Sophia Nephititou is the stylist for the aspirational brand, with London cobbler Nicolas Kirkwood’s stilettos, a firm favourite of the Angels. This year’s ‘Royal fantasy bra’ was designed by jeweler Mouawad. Previous years have seen Angels Miranda Kerr, Gisele Bundchen and Adriana Lima wearing the covetable bra.

Brazilian model, Adriana Lima wearing red for this year's catwalk show. (photo - Reuters)

Brazilian model, Adriana Lima wearing red for this year’s catwalk show. (photo – Reuters)

Adriana Lima is a Brazilian actress and model and has been a Victoria Secret Angel since 2000.

‘Model of the Year 2012’, Cara Delevingne made her second appearance for the brand in this year’s show.

Cara Delvinge on the Victoria's Secret catwalk. (photo - Reuters)

Cara Delevingne on the Victoria’s Secret catwalk. (photo – Reuters)

The snowflake segment of the 2013 catwalk show. (photo - Reuters)

The snowflake segment of the 2013 catwalk show. (photo – Reuters)

worklondonstyle visiting the Victoria's Secret Bond Street London flagship store.

worklondonstyle visiting the Victoria’s Secret Bond Street London flagship store.

Taylor Swift headlined the entertainment at the 2013 show. She was supported in serenading the angelic models by Neon Jungle, Fall Out Boy and A Great Big World.

Taylor Swift serenading the models. (photo - Reuters)

Taylor Swift serenading the models. (photo – Reuters)

What sets Victoria’s Secret apart from its competition in the lingerie industry is the superior customer experience. It starts outside the store with the exceptional window displays showcasing merchandise from previous shows. A red carpet welcome awaits the customer at the entrance. The beautiful interior, superb merchandise and inviting fitting rooms are complimented by friendly, informed staff. Customers trust the brand and easily pay a little more as Victoria’s Secret make their lingerie purchases feel like investments.

Dutch model Doutzen Kroes is a veteran of the show. (photo- Reuters)

Dutch model Doutzen Kroes is a veteran of the show. (photo- Reuters)