Tag Archives: key trends

Ines de la Fressange Paris’ LifeWear Uniqlo Collection.


Hot on the heels of their 2012 collaboration with French basics brand Comptoir des Cottoniers, Uniqlo has done it again. Available in Paris since November 2013; their Ines de la Fressange Paris range is set to be ‘pret-a-porter’ in London from mid March 2014.

Ines de la Fressange for Uniqlo (photo - Uniqlo)

Ines de la Fressange for Uniqlo (photo – Uniqlo)

An international top model since 1975, Ines became the muse for Lagerfeld, modelling regularly for Chanel from 1983 to 1990. She has been the brand ambassador for luxury shoemaker Roger Vivier for the last decade and is part of the L’Oreal “Dream Team.” Her French style guide “La Parisienne” published in 2010, became a bestseller available in 17 languages.

Carrying a Roger Vivier handbag prior to the Chanel Haute Couture Fall-Winter 2013/2014 collection shows at the Grand Palais in Paris.(photo- Francois Guillot/AFP/Getty Images)

Carrying a Roger Vivier handbag prior to the Chanel Haute Couture Fall-Winter 2013/2014 collection shows at the Grand Palais in Paris. (photo- Francois Guillot/AFP/Getty Images)

Parisian Chic. (photo- Ines de la Fressange)

Parisian Chic. (photo- Ines de la Fressange)

Ines says, “After many years in the fashion business I learned a few things, and my wish is to give back a part of my experience in order to help women, such as the trick to mix casual and sophisticated for instance. Everything can be mixed in an easy way and worn at the office and on the weekend.”

Ines working with Uniqlo Design Director Naoki  Takizawa (photo - Uniqlo)

Ines working with Uniqlo Design Director Naoki Takizawa (photo – Uniqlo)

Uniqlo Design Director Naoki Takizawa said, “We talked regularly with Ines and exchanged views on a number of subjects including fabrics, design and fitting. Ines’ own lifestyle and approach to fashion closely mirror Uniqlo’s LifeWear and I am very pleased to be launching the new line that we have created together.”

Ines de la Fressange's collaboration with LIfeWear UNIQLO. (photo - Uniqlo)

Ines de la Fressange’s collaboration with LifeWear UNIQLO. (photo – Uniqlo)

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LifeWear aims to promote comfort, allowing customers to create their own style. With her attitude of ‘laissez-faire’ and clearly ‘bien dans sa peau’,  Ines’ collaboration with Uniqlo brings us a fun, wearable and affordable collection. French chic is available at uniqlo.com/uk.

A French Affair


Forget the Presidential love triangle; the high street is in love with France. Bag your own bit of Gallic flair with le sac du jour – the bucket bag. Update your wardrobe with the bag created by Angele Lancel in 1925.

Lancel opened her store near the lively new Opera Garnier in Paris in 1876, selling smoking accessories. In 1925 she creates the iconic bucket bag renamed the Premier Flirt in 2006.

Brigitte Bardot with her famous basket in beloved St Tropez.

Brigitte Bardot with her famous basket in beloved St Tropez.

In 1987 the bucket bag is rereleased under the name Elsa. It quickly charms millions of women to become an international bestseller for the house. I succumb to its charms buying two in different sizes.

My big Lancel Elsa bag photographed during a 2003 stay at Ma Cachette chambres d'hotes in Arlanc in the Auvergne.

My big Lancel Elsa bag photographed during a 2003 stay at Ma Cachette chambres d’hotes in Arlanc in the Auvergne. (photo – worklondonstyle)

My small black Elsa bucket bag ideal for work and short trips. (photo - worklondonstyle)

My small black Elsa bucket bag ideal for work and short trips. (photo – worklondonstyle)

Lancel reinterprets its cult bucket bag in 2006 and rechristens it the Premier Flirt.

The. Lancel Premier Flirt 2006. (photo - Lancel)

The Lancel Premier Flirt 2006. (photo – Lancel)

Lancel expresses its proximity to the French cultural background with collaborations with French icons Isabelle Adjani and Brigitte Bardot. The design elements of the 2012 BB bag respected the actress’s strong conservation convictions as all materials were environmentally friendly and the leather look required no animal hides.

The curvaceous Brigitte Bardot bag created in 2012. (photo - Lancel)

The curvaceous Brigitte Bardot bag created in 2012. (photo – Lancel)

For Spring/Summer 2014 the slouchy bucket bag is the perfect accessory. Topshop, Next, H&M, Zara and French Connection amongst others, all have affordable versions of the bag, allowing for a balance between casual and chic.

The 2014 high street version of the bucket bag from Zara. (photo - Zara)

The 2014 high street version of the bucket bag from Zara. (photo – Zara)

Phoebe Philo – Sneaking Into Work.


Paris born Phoebe Philo, creative director at Celine, received and OBE in the Queen’s New Year’s Honours list. With fashion’s current emphasis on menswear, Phoebe is leading the way to comfort.

Phone Philo received and OBE in the New Year's Honours.

Phoebe Philo received and OBE in the New Year’s Honours. (photo-Getty)

Dressed for speed in Nike Air Max for and interview with Vogue. ( photo - David Sims

Dressed for speed in Nike Air Max during an interview with Vogue. ( photo – David Sims)

Phoebe, already credited for spiking sales of New Balance 620’s and Nike Air Max, wore Stan Smith sneakers during Paris Fashion Week last year.

Marc Jacobs sported the trainers at the British Fashion Awards, whilst other supporters include Gisele Bundchen, Rita Ora, Cara Delevingne and Kate Moss.

Philo sporting Stan Smith Adidas Originals. (photo -Pinterest)

Philo sporting Stan Smith Adidas Originals. (photo – Pinterest)

The trainers named after US tennis player, Stan Smith who won Wimbledon men’s singles in 1972, had a fashion hey day in the 90’s. More than 22million pairs were sold.

Stan Smith Adidas Originals. (photo - Adidas)

Stan Smith Adidas Originals. (photo – Adidas)

Adidas Stan Smith Originals will be available in the UK from middle January 2014 at £67 per pair.

Adidas photographed by Bella Howard.

Adidas photographed by Bella Howard.

Stella McCartney – Music And Fashion Were Always My Passion.


British fashion designer Stella McCartney hosted the annual Christmas lights switch-on at her Bruton Street store. Dame Edna Everage was the special guest who switched on the lights. McCartney said, “The brief is to have fun. I have been dying to get Dame Edna for so long, I’m chuffed.”

Dame Edna Everage with Stella at her Chrismas lights switch-on party at the Brompton Cross store. (photo - Bauer media)

Dame Edna Everage with Stella at her Chrismas lights switch-on party at the Bruton street store. (photo – Bauer media)

Stella McCartney opened in South Kensington's Brompton Cross in 2012.

Stella McCartney opened in South Kensington’s Brompton Cross in 2012. (photo – worklondonstyle)

Spring/summer 2014 (photo - worklondonstyle)

Spring/Summer 2014 (photo – worklondonstyle)

The Brompton Cross store includes the first ever Kids stand alone store for children up to age 12. (photo - worklondonstyle)

The Brompton Cross store includes the first ever Kids stand alone store for children up to age 12. (photo – worklondonstyle)

Stella was appointed team GB's Creative Director for the 2012 Olympics by Adidas, having established a long term-partnership with Adidas in September 2004. (photo - worklondonstyle)

Stella was appointed team GB’s Creative Director for the 2012 Olympics by Adidas, having established a long term-partnership with Adidas in September 2004. (photo – worklondonstyle)

Stella McCartney, the daughter of former Beatle Paul McCartney and photographer, musician and animal rights activist Linda, showed her first collection in Paris in October 2001. She received an OBE in the 2013 New Year Honours for services to the fashion industry.

Stella with Anna Wintour; editor of American Vogue. (photo - Abaca)

Stella with Anna Wintour; editor of American Vogue. (photo – Abaca)

Stella received the VH1/Vogue Designer of the Year Award in New York in 2000. Her father Paul McCartney, presented the award and she dedicated it to her late mother.

In February 2013 Women’s Hour on BBC Radio 4 assessed her as one of the 100 most powerful women in the United Kingdom.

Adele wearing a Stella McCartney dress to receive her Member of the Order of the British Empire award for services to the music industry at Buckingham palace. (photo - Getty)

Adele wearing a Stella McCartney dress to receive her Member of the Order of the British Empire award for services to the music industry at Buckingham Palace. (photo – Getty)

Mulberry – The Delevingne Factor


British handbag and clothing brand Mulberry has set its sights on international expansion. Established by Roger Saul in Somerset in the south west of England in 1971, Mulberry has built a reputation on its dedication to craftsmanship and tradition. This balanced with a nose for high fashion and practicality has ensured it cult status when it launched the now iconic Bayswater in 2002. Named after the leafy West London neighbourhood, it was originally available in Oak, Chocolate and Black. Its success has seen new colours and finishes sent down the catwalk year on year.

The Mulberry Bayswater (photo - worklondonstyle)

The Mulberry Bayswater (photo – worklondonstyle)

With 123 stores and a market cap of £604m The Rookery, Mulberry’s original factory, could not meet demand. The second factory in Somerset has been completed and will run to full capacity by mid 2014. The Rookery has been the only leather goods factory of its size in the UK.

The Bayswater requires 12sq ft of leather. (photo -Mulberry)

The Bayswater requires 12sq ft of leather. (photo -Mulberry)

Bags are designed in the London studio. The entire process from pattern making and prototyping to fine tuning can take up to 28 weeks. Considering material qualities, it takes one skin to make one handbag. The Bayswater requires 12sq ft of leather. All off-cuts are used in smaller projects and recycled. Bags are handmade. Cutting, skiving, handle making, splitting, spraying, inking, ironing, stitching and folding are overseen by largely locally sourced and trained craftspeople.

The launch of the Alexa, named after British model, TV presenter and style icon, Alexa Chung, drew A-list stars to Mulberry’s catwalk shows. The design is derived from the Elkington, Mulberry’s Classic men’s briefcase.

Alexa Chung with the Alexa bag and the original Elkington which inspired it. (photo -Mulberry)

Alexa Chung with the Alexa bag and the original Elkington which inspired it. (photo -Mulberry)

American singer Lana Del Rey inspired the Del Rey bag featured in the 2012 Autumn/Winter campaign. Cara Delevingne, British model of the year for 2012 is the current face of the brand.

Mulberry launched the Cara Delevingne range at Claridge’s in London on 16 February 2014. It is hoping to revive it’s flagging bag sales; drawing on the model’s millions of international followers.

Cara Delevingne photographed by renowned British photographer Tim Walker (photo - Mulberry)

Cara Delevingne photographed by renowned British photographer Tim Walker (photo – Mulberry)

Chief executive Bruno Guillon has said plans to open 15 new stores were on track. A flagship store is set to open on Paris’ Rue Saint-Honore in 2014.

Guillon has repositioned Mulberry from an affordable to a luxury brand, with 36% of sales derived from bags priced over £1000 compared to 4% in 2012. Creative director, Emma Hill’s departure has left room for new direction.

Vintage Mulberry - The Roxanne. ( photo - worklondonstyle)

Vintage Mulberry – The Roxanne. ( photo – worklondonstyle)

Investment in prominent tourist destinations such as Asia and North America saw pre-tax profits down by 28% to £7.2 million, in the six months to 30 September. Revenues were up 2.1% to £78.1m with like-for-like growth of 4%. International retail sales were up 29%.

Research has shown that Asia Pacific is posed to be the biggest market for luxury goods by 2018. In readiness for the harvest, now is the time to invest. It is a costly process, but with the local market close to saturation, the promise of rich pickings may well justify investment in multinational expansion.

The Cara Delevingne backpack. (photo-Reuters)

The Cara Delevingne backpack. (photo-Reuters)

The Victoria’s Secret Fashion Show.


Victoria’s Secret’s 2013 show aired on American television channel CBS on Tuesday, 10 December. Sales topped $6.12billion last year, easily justifying the $12million it costs to produce the spectacular annual show. Last year the show drew a viewership of 9.3 million as it was screened in 185 countries worldwide.

Six themes were showcased: ‘British Invasion’, ‘Birds of Paradise’, ‘PINK Network’, ‘Parisian Nights’, ‘Shipwrecked’ and ‘Snow Angels’.

South African born Victoria's Secret Angel, Candice Swanepoel wearing this year's 'fantasy bra' valued at $10 million. (photo - Victoria's Secret)

South African born Victoria’s Secret Angel, Candice Swanepoel wearing this year’s ‘fantasy bra’ valued at $10 million. (photo – Victoria’s Secret)

British fashion editor, Sophia Nephititou is the stylist for the aspirational brand, with London cobbler Nicolas Kirkwood’s stilettos, a firm favourite of the Angels. This year’s ‘Royal fantasy bra’ was designed by jeweler Mouawad. Previous years have seen Angels Miranda Kerr, Gisele Bundchen and Adriana Lima wearing the covetable bra.

Brazilian model, Adriana Lima wearing red for this year's catwalk show. (photo - Reuters)

Brazilian model, Adriana Lima wearing red for this year’s catwalk show. (photo – Reuters)

Adriana Lima is a Brazilian actress and model and has been a Victoria Secret Angel since 2000.

‘Model of the Year 2012’, Cara Delevingne made her second appearance for the brand in this year’s show.

Cara Delvinge on the Victoria's Secret catwalk. (photo - Reuters)

Cara Delevingne on the Victoria’s Secret catwalk. (photo – Reuters)

The snowflake segment of the 2013 catwalk show. (photo - Reuters)

The snowflake segment of the 2013 catwalk show. (photo – Reuters)

worklondonstyle visiting the Victoria's Secret Bond Street London flagship store.

worklondonstyle visiting the Victoria’s Secret Bond Street London flagship store.

Taylor Swift headlined the entertainment at the 2013 show. She was supported in serenading the angelic models by Neon Jungle, Fall Out Boy and A Great Big World.

Taylor Swift serenading the models. (photo - Reuters)

Taylor Swift serenading the models. (photo – Reuters)

What sets Victoria’s Secret apart from its competition in the lingerie industry is the superior customer experience. It starts outside the store with the exceptional window displays showcasing merchandise from previous shows. A red carpet welcome awaits the customer at the entrance. The beautiful interior, superb merchandise and inviting fitting rooms are complimented by friendly, informed staff. Customers trust the brand and easily pay a little more as Victoria’s Secret make their lingerie purchases feel like investments.

Dutch model Doutzen Kroes is a veteran of the show. (photo- Reuters)

Dutch model Doutzen Kroes is a veteran of the show. (photo- Reuters)

J Crew – Michelle Obama’s Click To Chic Hits London


Jenna Lyons, president and creative director of J Crew is the force behind the rapid sales rise at the North American brand. Rising through the ranks since graduating at age 21 from Parson’s School of Design in New York, the 44 year old is a high profile woman in consumer fashion; one of only three on Time Magazine’s 2013 top 100 most influential people list.

Jenna Lyons; president and creative director of J Crew

Jenna Lyons; president and creative director of J Crew

Five years ago on Monday, October 27, 2008 Michelle Obama appeared on The Tonight Show in a complete J Crew outfit. Drawn on her shopping habits she replied,”When you don’t have time, you’ve got to click.”

Michelle Obama wearing J Crew on The tonight Show with Jo Leno.

Michelle Obama wearing J Crew on The Tonight Show with Jay Leno.

On April 1, 2009 Michelle wore J Crew’s Crystal constellation cardigan and the Dazzling-dots pencil skirt in mint green whilst joining Sarah Brown for a meeting at Charing Cross in London.

Michelle Obama in mint green J Crew in London in 2009.

Michelle Obama in mint green J Crew in London in 2009. (image Getty)

The 30 year old brand started out as a mail order specialist and runs 249 stores in North America. The long awaited opening of the Regent street store brings the mismatched, masculine meets feminine style of Lyons to central London. Expect to pay up to 40% more than in North America. Layering is key to the J Crew look with oversized statement necklaces and bejewelled cuffs to finish off an outfit.

Lyons manages the branding of the clothes and stores.

Lyons manages the branding of the clothes and stores.

Jenna has been in the press for her relationship with girlfriend Courtney Crangi after a very public divorce from husband, Vincent Mazeau. Her style is central to the brand’s transformation and success.

Jenna wearing a pink maxi skirt and denim jacket at the Costume Institute Gala in 2012,

Jenna wearing a pink maxi skirt and denim jacket at the Costume Institute Gala in 2012.

J Crew opened a menswear store at 38 Lamb’s Conduit on 10th October 2013. The Flagship store opens at 165, Regent Street, W1 on Friday. J Crew’s Chairman and CEO, Millard “Mickey” Drexler, called it “an important flagship location on arguably one of the most important streets in one of the most important locations in the world”.